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Why You Shouldn’t Buy Instagram Followers

Instagram Followers
PARIS, FRANCE - MARCH 15: In this photo illustration, the social media application logo, Instagram is displayed on the screen of a computer on March 15, 2019 in Paris, France. Social media Facebook, Instagram, Messenger and WhatsApp have been affected by a global outage for nearly 24 hours on March 14, 2019 cutting virtual worlds to nearly 2.3 billion potential users. Facebook has explained the causes of malfunctions that have disrupted its networks in recent days. This failure is due to the "server configuration change" that has caused cascading problems Facebook is excused for the inconvenience caused to users and companies that are dependent on Facebook, Instagram or WhatsApp to run their business.(Photo by Chesnot/Getty Images)

It may seem tempting to pay for your first couple of thousands followers, whether you are trying to become a social media celebrity or simply to spread Instagram brand awareness. Is buying Instagram followers legal and safe for your business? Is it a worthwhile investment?

Can You Buy Instagram Followers?

Yes, you can buy Instagram followers. There are many cheap services that can purchase 1,000 followers for just $10. But note that you’re only paying for a number. Many of these followers are either bots or inactive accounts, meaning they are never going to engage with your posts.

READ ALSO – How To Get Your Instagram Account Verified Using The Mobile App

You can also pay for services depending on your preferences to follow other accounts strategically on your behalf (location, hashtag usage, account type, and gender). With this option, your followers are more likely to be real people, but engagement is still unlikely. 

Instagram Followers
Photo By Pixabay

If merely having a large number of followers is your priority, these services can definitely assist. youyou. you.

Should You Buy Instagram Followers?

Buying Instagram followers is not a good idea. But there is no promised reach for your posts or engagements. This implies that your posts will not appear on Explore Pages or on the news-feeds of your true audience.

Bought Instagram Followers Can Distort Your Performance Metrics.

If a high percentage of that audience is not real, it is practically impossible to measure how well your target audience connects to your brand. You will never convert your Instagram followers into real customers if you don’t know how well your posts are doing or what your actual audience thinks. And isn’t that the point?

If you pay for Instagram followers, you aren’t paying for quality, real-life followers. And since Instagram’s algorithm is largely tied to engagement, not followers, buying followers isn’t a solution.

Instagram Identifies and Purges Fake Followers

Instagram has updated its terms of use to identify and remove fake accounts from its platform. Instagram removes any likes, follows, or remarks from third-party applications intended to increase the audiences of accounts artificially.

READ ALSO – Will Influencers Survive If the Like Buttons Disappear?

By buying followers, you violate the community guidelines of Instagram and may trigger a reaction from moderators of Instagram.

Alternatives to Buying Instagram Followers

The new Instagram algorithm rewards engagement more than the count of followers, displaying content similar to previously engaged users posts. There are many different actions that can be tried to get in front of your ideal audience to drive engagement.

Whether you are building your personal brand or a company account by using good Instagram marketing practices, you can better reach almost 800 million Instagram users per month and build an authentic audience.

First, make your account public so that users can see your profile and content. This allows you to organically increase your audience when your content appears on users ‘ pages.

Instagram Followers
Photo by Follows

Next, publish a variety of posts to your feed: you can post images, GIFs, videos, Boomerangs, quizzes on your story, how-to’s, user-generated content, and so much more.

Do your research on which hashtags generate a lot of buzz and match your brand. Hashtags can be a great way to reach new audiences if done correctly.

It can help you to be funny or witty with your content depending on your brand personality.

READ ALSO – 3 Top Tips to Make Instagram Grow your Business

Lastly, utilize the many different channels on the platform, like Instagram Live, IGTV, Instagram Stories, or Shopping on Instagram. 

There are so many ways to communicate with customers, and by driving engagement and through these features organically and authentically.

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