SEO is actually all about content marketing. And since content writing is indispensable to any genuine content marketing effort, we can safely say that SEO is actually all about content writing.
How come? I’m describing that below.
1. SEO Needs Strategic Usage Of Keywords And Search Terms
Although big advances have been made in terms of ranking web pages and blog posts according to their true value, keywords still matter. You can judge the importance of keywords by the fact that your ranking depends on whether you have used your keywords or one of its alternatives in the title of your web page or blog post, or not.
It is only through strategic content writing that you can use the right keywords to satiate Google. If there is no content, it is very difficult for you to rank for the right keywords.
2. Social Validation Can Only Be Obtained Due To Quality Content
I have personally seen that many web pages and blog posts rank well due to the social validation they have been able to attract despite having inferior quality content. But this can only be achieved by brute force and lots of money. For a small or medium-sized business, the only way you can get social validation is by quality content writing.
When your content is great, when it delivers value, when people find what they are looking for through your content, they tend to engage with your content through social media and social networking websites. When they share your links on their timelines, Google sees these actions as social validation and then uses this validation to rank your links. This is what represents your talking about number!
3. Quality Backlinks Can Only Be Obtained Due To Quality Content
Backlinks are also a form of social validation but you don’t necessarily have to focus on social media and social networking websites to garner backlinks.
Why would people link to your website or blog? Apart from the fact that sometimes you can pay websites and blogs to link back to you, in most of the cases, people link to you because they appreciate what you are publishing.
This, Google sees as validation and its algorithms use this validation to rank your webpages and blog posts.
4. In Order To Rank Your Website And Individual Links, Google Needs Content
This is straightforward logic. If you don’t have content, what is Google going to rank? In Google Images Google ranks images, in Google Video, Google ranks videos and in the same manner, in the normal Google section, Google ranks text, your written content.
This is why content writing is important for your SEO: it is giving Google something to rank. It also tells Google for what keywords and search terms your content should be ranked.
5. Content Writing Contributes To The “Search Task Accomplishment” Factor
This is a new trend emerging: does your content solve any purpose? Search Task Accomplishment is becoming a new buzzword on the Internet, especially in content marketing and SEO circles.
Soon, Google is going to rank your content according to the true purpose it solves. A user should be able to find exactly what he or she is looking for when he or she uses the Google search engine. Google is working on an algorithm that will be able to find if people are able to find exactly the information they need on your link. If yes, your rankings will start improving and if no, your rankings will start deteriorating.
There was a time when SEO existed in isolation. This is no longer the case. SEO these days is the sum total of your entire content marketing dispensation. Without great content, you can never hope to enjoy good search engine rankings. With every preceding month, content writing is becoming more and more important for SEO.
I hope this article helps you understand better the context content plays in SEO and how you can growth your business and stay profitability when applied to the e-commerce space.
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