Facebook and Instagram are the go-to video marketing platforms, but have you tried it on LinkedIn and Twitter? With more than 2 billion active monthly users on Facebook and 1 billion active monthly users on Instagram, brands with engaging video can reach a broad crowd.
Due to the high engagement rates and visual nature of Facebook and Instagram, they are both valuable video marketing tools. But they are not the only social media channels in video marketing that have gained ground.
On LinkedIn and Twitter, two platforms known for text messages, video has become more common. In reality, more than 300 million impressions have been produced by LinkedIn video posts, and Twitter has over 2 billion video views per day. What this means is that you should leverage multiple social media platforms to boost video engagement and to get the most out of your video ad spend.
Do you understand that discovering something fresh and exciting is the number one reason individuals visit Twitter? You can teach your audience about your brand and your message using video on Twitter.
According to Twitter, tweets with video are 10 times more engaging than tweets without video, and promoted tweets save more than 50% on cost-per-engagement.
Below are the types of videos you can leverage on the Twitter platform:
You can promote a video that you’ve shared on your Twitter account. Promoted video allows you to reach a wider audience. Also, when a person comes across the video on their timeline, it will autoplay to grab attention and keep users watching.
Video Website Cards
After watching your video, you can encourage users to visit your website using video website cards. They are great for getting mobile readers to visit your website by creating an attractive call to action (CTA). According to Twitter, video website cards generate twice the click-through rate of standard mobile video ads. They also boost user retention by more than 60% because people can watch the video while the site loads.
In-Stream Video Ads
These ads are played at the beginning of a video from one of Twitter’s 200-plus content partners. Using in-stream video ads, you can create ads that users will see when they watch videos from top publishers. Users who view in-stream video ads are 70% more likely to recall a brand’s ad versus those who didn’t watch a video ad.
Here are some best practices to follow when creating video content on Twitter to increase engagement and maximize ad spend:
Make videos mobile-friendly
Closed captioning or subtitles can make viewing on mobile easier, as some users may not be using sound. Testing your videos is also a good idea to ensure that they display well on mobile devices.
Create a CTA
Encourage users to take action. This helps generate a better response and increase engagement.
Keep tweets short and sweet
Videos with less text perform better, according to Twitter.
Video Marketing On LinkedIn
You can create videos for Sponsored Content and Company Pages on the LinkedIn platform. B2B brands can create awareness with video, drive traffic to their websites, and attract leads of high quality. Advertisers may target their video ads to a particular market based on characteristics such as job title, seniority, business name, industry, abilities and more.
Brands can generate videos on their Company Page that provide their audience with insight into their culture, products, recent news and activities. This drives engagement and starts conversations with professional audiences.
With 57% of B2B content being consumed on mobile, LinkedIn aims to
optimize video content for mobile feeds. This will make it easier for
users to watch videos on smaller devices with unique operating systems.
Below are the types of videos B2B marketers can leverage to raise brand awareness and boost engagement on LinkedIn and elsewhere:
These videos are first uploaded on video platforms like YouTube and Vimeo. Then, you on LinkedIn via a link.
Native videos are uploaded straight to the LinkedIn platform or created you itself. LinkedIn native videos autoplay in-feed, while embedded videos don’t. Therefore, users are more likely to watch native videos on LinkedIn because they grab attention.
LinkedIn video ads show up in-feed. Advertisers can create video ad campaigns on LinkedIn to target wide yet targeted audiences.
You can call on Afrosages if you want any help in marketing your products and services on Social Media. We also run ads for businesses.