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Twitter Is Banning All Political Ads

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Twitter CEO and founder Jack Dorsey announced a massive change in the news platform’s ad policies. And as the presidential election of 2020 approaches, it is particularly relevant.

The micro-blogging and social networking platform will soon ban all global political ads, which means your social media platform experience may be a little different in the coming months, depending on how interested you are in politics.

Twitter Political Ads

Jack Dorsey explained in a thread saying;

Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale…[It’s] best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.

Jack Dorsey, Twitter CEO

Twitter will unveil its full policy on this matter on November 15, and there will be a few exceptions, including allowing ads to support and assist in the registration of voters.

The policy will be formally enforced on November 22.

READ ALSO – Video Marketing On Twitter And LinkedIn

This new policy, to be clear, will not impact user-written tweets concerning political issues, even if those tweets are posted by politicians running for office.

To give you a fairer idea, POTUS Donald Trump’s official Twitter account will not be impacted by this policy but the account for his 2020 presidential campaign (as well as the Twitter accounts for the other 2020 presidential campaigns) will no longer be able to pay for politically-motivated ads to reach users on the platform.

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