The World’s Most Valuable Brands 2020 – Jeff Bezos’s Amazon tops BrandZ’s ranking of the 100 most valuable global brands for the second year in a row, keeping multinational technology company Apple in second as Google slips to fourth.
Amazon sealed its position as the world’s most valuable brand, boasting a 32% increase on last year to reach $416bn.
Amazon remains in front of Apple for the second year running, despite the tech giant enjoying a 14% increase in value from 2019, up to $352bn.
World’s Most Valuable Brands (Top 10)
McDonald’s and MaserCard complete the top 10 world’s most valuable brands in 2020.
So is it worth companies investing in their brand? All signs point to yes, for now.
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