The Story Behind The Logos Of Some Of The World’s Biggest Brands.


Let’s do a little bit of learning together this morning. I’ll be taking us through the story behind the logos of some of the world’s biggest brands. As the custom is, feel free to share, once I’m done.

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1. FedEx

As simple as the logo seems, there’s a hidden gem in there. Look closely between E and X. There’s an arrow there that represents speed and delivery accuracy of the global shipping company.

FedEx Logo
2. Unilever

You’ll think the U was simply taken from the first letter of the brand name, yeah? Look closely, you’ll see variety of icons, which represents every aspect of their business. Example, the recycle icon signifies sustainability, and the lips icon for beauty and taste.

3. Apple

According to Rob Janoff, the designer of the Apple logo, the small side bite means the measurement unit of a computer information, ‘byte’.

Photo by Hussam Abd on Unsplash
4. Adidas

Although the logo has undergone numerous transformation, but there’s always been a consistent 3 stripes staggered to look like a mountain. The mountain represents the challenges athletes will face and overcome.

Image by Clker-Free-Vector-Images from Pixabay
5. Beats By Dre

You’ll notice ‘b’ is enclosed in a circle. The circle represents a human’s head, while the b represents the brand’s headphones, which typically depicts someone wearing a headphone.

Beats By Dre
6. Gillette

The story and hidden message in this logo seems difficult to spot. But if you look closely, you’ll notice how razor-sharply the G and i have been cut. This depicts the sharpness and precision of the Gillette razors.

7. NBC

With many colours and shape like a peacock, the network’s aim was to cause black & white TV owners to switch to colour. Cos they formed their logo same time when colour televisions were newly introduced. The 6 colours also represents the 6 different divisions of NBC.

8. Pinterest

Pinterest is a social platform invented for users to ‘PIN’ web clippings (publications/articles) of their interest onto their own online customisation board. To form their logo, the ‘pin’ is simply incorporated into the letter P.

9. Sony VAIO

First time I saw this logo, I struggled to depict anything from it, and concluded the creators are confused. The VA has been made to look like an analogue signal/wave, while the “io” was designed to look like the numbers 1& 0, which represents the digital signal.

10. Hyundai

One would easily guess the H-looking logo is derived from the first letter of the brand’s name. But if you look closely, you’ll see a silhouette of two individuals shaking hands. One of them is a company representative and the other is a satisfied customer.

11. Formula 1

Commonly known as F1, the black F pattern signifies speed on display. So where does the 1 come in? Take a closer look at the white space between the two elements of the logo. What do you see?

12. Audi

The four rings simply represents the previously independent motor vehicle manufacturers that came together to form the company in 1932 – Audi, DKW, Horch and Wanderer. They form the root of what is today known as AUDI AG.


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Are you a business or brand owner? What is the story behind your logo? Share with us in the comments section.

Free Spirited Writer

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