Awful decisions destroys businesses. This can take a whole year to discuss. There are just so many examples. Nokia, Kodak, Blockbuster\u00a0and hundreds of other businesses. Let\u2019s talk about Nokia for now.\n\n\n\nAwful Decisions Destroys Businesses\n\n\n\nAwful Decisions Destroys Businesses - Nokia Case Study\n\n\n\nIn the 2000s, Nokia came out to be the largest market shareholder in the mobile phone industry. The brand was so popular that it almost became the \u201cCoca-Cola\u201d of the mobile phone industry. They had a great operating system (before windows) nice-to-use everyday features, handy dimensions, and excellent build quality.\n\n\n\nAlso, they offered great colors to their audiences which resulted in huge plus to their overall profits. Everything was going well. Nokia had many well-planned features to come in the near future and everyone was working happily to keep \u201cConnecting People\u201d\n\n\n\n Bonus Tip: By the end of 2007, almost half of the whole world\u2019s smartphones were made by Nokia. \n\n\n\nAnd then, the \u201ciPhone\u201d came.\n\n\n\niPhone 3gs\n\n\n\nWhen Steve Jobs introduced the iPhone in 2007, Nokia didn\u2019t care about it.\n\n\n\nSide Thought: They should have.\n\n\n\nThe top management didn\u2019t find it worthy to have an all-touchscreen smartphone. They were still interested in having a phone with a physical keyboard.\n\n\n\nAwful Decisions Destroys Businesses\n\n\n\nSome of the middle management thought that they should move to a better OS and a touch screen feature but the top management call them cowards and told them to stick with the agenda (which ultimately came out to drown Nokia in its pride)\n\n\n\n Long story short, iPhone gained momentum and become the new rage. People liked what Steve Jobs had to offer and within 6 years, Nokia\u2019s sales declined to over 90%. \n\n\n\nBonus Tip: They still had a chance to regain their momentum and secure their places in consumers' hearts if they had moved towards Android. But they didn\u2019t and the internal politics resulted in Nokia being destroyed.\n\n\n\nIt was heart-shattering to see Nokia\u2019s CEO state, \u201cWe didn\u2019t do anything wrong, but somehow we lost\u201d\n\n\n\nNokia 8\n\n\n\nWell, after 10 years, Nokia is revitalized and reintroduced by a team of its previous employees. They are now doing what Nokia \u201cSHOULD HAVE\u201d done in the first place: offering an all-touch smartphone with Android and latest features.\n\n\n\nNokia 8\n\n\n\nLet\u2019s hope we could all learn something from Nokia.\n\n\n\nPS: Almost the same thing happened to Apple when they threw Steve Jobs off-board. But they understood the importance of having a brain like Steve Jobs timely and brought him back, thus saving Apple from becoming another example of great failures.\n\n\n\nCredit: Dolores Mink \n\n\n\nRead also; 1\u00a012 International Recruitment Agencies in Canada That Source Talent Outside Canada2\u00a010 Questions You Shouldn\u2019t Ask At An Interview3\u00a0Top 10 Good Questions You Should Ask During An Interview4\u00a015 Most Common Interview Questions 5 Biggest Lessons I Learnt From The Corporate World\n\n\n\nEDITORIAL POLICY: Permission to use quotations from this article, or entire article, is granted subject to full credit of source being given by referencing the direct link of the article on AFROSAGES.com\n\n\n\nIf you have a story you want to share with AFROSAGES and the world, please do hit us up on FACEBOOK, INSTAGRAM AND TWITTER.