Retaining the existing customer base is difficult and real growth is even more difficult in times of overwhelming competition, an increasing marketplace for businesses, and significant marketing messages that are loud and unclear.\n\n\n\nA business' growth capability consists of four key components. These include Customer Focus, Creative Marketing, Adaptation and Innovation, and your Team.\n\n\n\nAFROSAGES will break down these components for you in order to define your customer base and also grow it.\n\n\n\n1. CUSTOMER FOCUS - \n\n\n\nBuild Customer Trust & Relationships\n\n\n\nCustomers, like to do business with people or brands they know, like and trust. Creating a good image and having a good reputation makes it easy for customers to want to like and trust you. \n\n\n\n Image by Pexels from Pixabay \n\n\n\nEngage your customers using social media, email newsletters, SMS etc, build communities, display your brand\u2019s values, deliver on your promises and ultimately build relationships and trust. \n\n\n\nBe Customer-centric\n\n\n\nCustomer-centric is knowing who your customers are, engaging with them regularly to have insights and build relationships.\n\n\n\nREAD ALSO - What Makes A Business\u2019 Content Marketing Effective For It\u2019s Customers?\n\n\n\nMeet customer satisfactions and expectations, provide quality services or products, communicate more and go all out on customer service.\n\n\n\n2. CREATIVE MARKETING - \n\n\n\nCreating marketing messages that are evergreen; that will be heard, remembered, and, most important, talked about, is very difficult in a world where customers have precious little time to listen. \n\n\n\nBut this is achievable by adding creativity in your marketing messages delivery. It is essential to winning your customers\u2019 choices, and then their loyalty in the long run.\n\n\n\nRemember to always adapt new communication skills and consistently refresh your value preposition.\n\n\n\n3. ADAPTATION AND INNOVATION - \n\n\n\nTechnology is changing how we communicate with customers and as a business you should adapt to these changes. Don't be left behind. \n\n\n\nKeep tabs on your key competitors. Competitor analysis is needed because it shows you what your competition is doing right and you can learn from that. Maybe they have spotted a key trend that you have missed. \n\n\n\nCollaborate with local businesses and your customers to open up new spaces for you. They can be a serious boost to your bottom line when they\u2019re done right.\n\n\n\n 4. YOUR TEAM - \n\n\n\nYour team is your business so in building a successful team, it is about more than finding a group of people with the right mix of professional skills. \n\n\n\n Image by rawpixel from Pixabay \n\n\n\nIt takes great leadership to build great teams. As a business leader must have an eye to spot a talent that can help your business. Team building requires the management of egos so as a leader you must be strong to make the difficult decisions and establish standards of performance.\n\n\n\nYou are also a mentor, a coach and a motivator. Leaders are only as successful as their teams and the great ones know that with the right team dynamics, decisions and diverse personalities, everyone wins in the end. \n\n\n\nREAD ALSO - 12 Startups Looking To Fill Vacancies & Offering Visa Sponsorship\n\n\n\nWe hope this article will help you increase your customer base. Any question or suggestion is welcomed in the comment section.