Tag: Brand Awareness

The Basics Of Branding

Branding is the emotional response or feeling evoked when an individual hears/sees your image, which in turn is the consequence of the complete sum of all the experiences of that individual, both positive and negative. “The art of differentiation.” - David Brier BASICS OF BRANDING Branding is a long term initiative that takes time. For branding to be successful, you need to be clear, consistent ...

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How Do You Create An Instantly Recognizable Brand?

A brand is always instantly recognizable — by definition, a brand is a shortcut in your customers’ heads. This shortcut is triggered by a brand name, a logo, or any other element of the brand’s identity. What you’re really asking is “How do you create a brand that is instantly recognizable by millions of people?” — because you measure a brand’s strength not by how ...

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