Are you going to start your business/company’s social media campaign? Would you like to know how to implement a successful social media marketing strategy?
We at AFROSAGES share with you 10 tips to create a winning social media strategy.
ESTABLISH YOUR BLUEPRINT
Setting goals and objectives determines what metrics your business must hit to succeed in your market. Your social media goals should align with your overall marketing efforts. These goals should be attainable and broken down into smaller action steps.
LEARN ABOUT YOUR AUDIENCE
You need to understand your audience inside out, this is central to any marketing strategy. If you don’t know your audience, you’re not even going to know what strategies or media to choose from, let alone what messages to give them or how to treat them once they become full-fledged paying customers.
SELECT THE BEST CHANNELS
As a business, you’re going to need to clearly define the target audience. With this at your disposal, pick social media channels/platforms that are relevant to your chosen audience. A successful social media marketing takes chunks of time to manage. It’s far better to choose one or two channels and really invest in them than five or six channels and spread the message to thin.
EMPLOYER A COMMUNITY MANAGER
Consider using a social media management platform to simplify postings like HootSuite. If you can’t be doing that hire a community manager who is social media savvy to do that on your behalf.
PLAN YOUR APPROACH
Plan what, when and how to often you’ll be posting. If you don’t have a posting calendar you’re bound to fail. Look ahead to include key events like new product launch or any other activity in advance.
Always keep the targeted buyer/customer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices. Start creating your content (images, videos, GIFs, infographics, etc ) and save them for later. This makes your work easier.
A successful social media initiative is one that is nurtured constantly.
CONNECT WITH YOUR AUDIENCE
Start a conversation with your followers, engagement is everything. While auto-posting tools are one way to communicate, engaging with your audiences in real conversations will bring you better results and add more value to your social streams.
PROMOTION IS KEY
Creating outstanding and diverse content for social media is crucial, but don’t overlook the promotion process. After creating that amazing content and nobody sees it, work done is equal to zero. This is one mistake that many bloggers and business owners make.
CONSIDER THE LATEST TRENDS AND TOPICS
Algorithms are being altered every day, staying ahead of the curb is essential in a successful social media marketing strategy. If you notice a pattern or strategy rising in popularity and it aligns with your messaging, then it’s a great idea to capitalize on it to drive engagement.
INVOLVE YOUR ENTIRE TEAM
Do not work in a vacuum. Get team members involved with suggestions for content. Also, show team members the results of their efforts. Showing your followers that there is a team of people behind the brand they follow will build transparency and grow their trust in you as a brand
Social media marketing can be hard work. If you don’t take it seriously, you’ll undoubtedly miss out on leads, customers, online visibility, and sales. There are many ways of hitting that successful social media strategy. You just need to know what steps to take.