Do you consider Social Media an Important Tool for Career Success? Everyone remembers MySpace; A platform where teenagers wasted their time and shared fluff. Then BOOOOM it got serious. I mean social media got serious.
Facebook developed a way to make itself attractive to major brands and start-ups. Twitter became the place where influencers made the difference and reached a larger global audiences in real time. LinkedIn became veritably the social network for anyone thinking professional.
The social web is now interlaced into almost every alcove and niche of our personal and business lives. How we look online has become an important component of our persona and who we are in a digital world.
So forging, glinting and taking control of your personal brand online is now necessary for the modern professional.
Why build an online personal brand?
In the past, having a job for 30 years defined security. Your identity and life is centered around your employer. The job defined you.
Can’t you see that has changed? It is estimated that the neoteric professional “millennial” will have 15-20 jobs during their working life. No longer is your security employer-centric.
Your personal brand and how you control and define it have become crucial. Starting your own online brand with your own blog or website as a pivot will be the journey of a lifetime. It will evolve just like your career.
If the chivalrous corporation is no longer your career foundation, then it’s key to start building your brand assets online.
Do You Know That Social Media Amplifies Your Personal Brand?
Our online world has become an addition of who we are. This virtual sphere is becoming real.
If you work in a knowledge industry or the creative arts, then it is essential to define and market yourself online. Influence, knowledge and power have been digitized.
There is no turning back.
If you want to continue to be compelling and relevant, there’s no other choice. Jobs, careers and businesses are being created, driven and determined by the social web. Your blog is your home base, and the portal where you publish your content.
So what social media outlet should you be using to build a powerful personal brand online that will enhance your career?
Twitter’s role is much more than sharing breaking news in 140-character snippets. It is now a social platform that gives online influencers a platform to share their content and build powerful distribution globally. Build an audience before you need them. You need to think of yourself as a media company. That means content and sharing are key if you want to stand out. So start growing your followers now!!!
Many people and businesses incorrectly use LinkedIn. Do you get that nonstop stream of people wanting to make connections and then they turn up the next day and ask you to buy something? Does that work?
Add value to your connections through sharing great content that you create and unearth. Give till it hurts, and then you will earn the right to sell. Also make sure your LinkedIn profile is a good representation of your personal brand. Join groups that will enhance your online presence. Use it to create powerful personal business networks.
Again, continue to grow that network
The other social networks
OK, so there are other social networks. The rise of mobile-centric platforms such as Pinterest, Instagram and Vine should also be considered. It just depends on how much time and resources you have at your disposal.
There is a new entrant, Periscope. Live video streaming is predicted to feature in the future. So keep your eyes on that.
Start creating content today on your blog, and build distribution for it on your social networks. In 10 years time, you will be way ahead of your peers and have a bank of great content (a digital asset) and tens of thousands of followers (your distribution network) that will market your brand for free as they share.
Take control of your future career. Talk to us today and let us get you started right! Give us your thoughts in the comment section.