MTN Ghana and Leann Consult launches the University Geek Challenge,
dubbed UniGeek in Accra to offer students from nine universities the platform
to research and present solutions to societal problems with technology.
The UniGeek demands that contesting schools
treat topics including Vehicular traffic management, Personal Security and
Safety, Financial Inclusion, Climate Change, Corruption, Education, Sustainable
Energy, Internet of Things, and Food Security.
Participating schools are the Ashesi
University, Central University, University of Ghana, Kwame Nkrumah University
of Science and Technology, University of Development Studies, All Nations
University College, Ghana Technology University College, University of Cape
Coast, and the University of Professional Studies, Accra.
Nana Asantewaa Amegashie, the Senior Manager
for Consumer Marketing, MTN, in an interview with the Ghana News Agency said
MTN believed everyone deserved the benefits of a digitally connected life.
She said the eight-week contest, which will
end on April 25, would provide contestants with counsels who would help them to
work on their projects.
Apart from cash prizes that would be given
to contestant, she said, they would also receive learning gadgets like laptops,
and branded souvenirs from of MTN.
Mrs Doris Ahiati, the Spokesperson for the
Leann Consult, said the contest would include coaching and DigiFair culminating
in a change of mind-sets and attitudes towards technology and digital
opportunities for the years ahead.
Highlighting the importance of the
challenge, she said it was a technology and digital-based academic competition
among Universities aimed at channeling the mental energies and attention of the
youth, especially in the tertiary level to the benefits of technology and to
change the world with a positive impact.
She explained that the contest would be in
five stages including the knock out, and four combat sessions before the
During the five stages, some contestants will
be dropped until the best contestants emerges the overall winner on the 25th of
Contestants will compete in pop quizzes and
project based activities during the challenge, and the ultimate winner will
receive a cash prize of ¢50,000.00 to implement a project relating to
Information Technology within their University with the view of empowering the
institution to compete globally and within the digital space.
Dr Matthew Opoku Prempeh, the Minister of
Education, in a speech read on his behalf, said one benefit of UniGeek was
that, it would challenge and channel the skills, knowledge and interest of the
youth into positive ventures.
“Digital technology is both exciting and
versatile and with innovative thinking, it can be a useful tool for resolving
our everyday challenges, creating jobs and making our lives better,” he said.
The Ministry of Education operated an open
door policy, hence, was willing to engage purposefully and strategically with
key stakeholders to promote digital technology and ensure that it remained
relevant to everyone’s life and reflect on collective aspirations to accelerate
development, he said.
Leann Consult is a strategic marketing and
brand management consultancy located in Accra.