LinkedIn announced on Tuesday November 5 another milestone, reaching the new high of 660 million members worldwide. The employment-oriented service is currently seeing ‘record levels’ of engagement.
Since it was acquired by Microsoft in 2016, LinkedIn has seen improved performance across board; its user base has been increasing by over 50%.
It further improved its revenue figures and driving enhanced engagements, as has been noted.
The United States of America remains LinkedIn’s leading nation in terms of membership where eight million new members have been added since February 2019.
India it is also experiencing significant growth, adding +7m since February 2019 as Brazil also added +3m. In addition, LinkedIn is the only major Western social media platform to operate in China with 48 million members on the platform.
This week, LinkedIn outlined its “guiding principles” to ensure it “takes the best decisions possible in order to protect its members and maintain their confidence.”
LinkedIn’s four guiding principles, in addition to its foundational value of ‘Members first’, are:
- … provide our members with clarity, consistency, and control over their data. Simply, we tell our members what we will do with their data. We then do what we say we will do with this data. And we strive to provide our members with simple, easy to understand settings and controls so that they are in control of their data.
- … focused on keeping LinkedIn a safe, trusted, and professional platform. Because we value professional expression, we use systems, technology, and reports from our members to detect and quickly remove any content that violates our Professional Community Policies. Members also rightfully expect content they encounter on LinkedIn to be legitimate. That’s why we are deeply focused on removing fake profiles, jobs, and companies.
- … believe two members with equal talent should have equal access to opportunity. To achieve this goal, we are committed to building a product with no unfair bias that provides opportunity to all of our members. There is a lot of work still to do, but we are focused on working across our company, with our members and customers, and across the industry to close the network gap.
- Finally, … a global platform with an obligation to respect the laws that apply to us. … also contribute to the dialogue that shapes these laws so that we can fulfill our vision of creating economic opportunity for every member of the global workforce.
The professional networking was recently named the most trusted social platform for the third year running in Business Insider’s ‘Digital Trust Report’.
More the number of users, better the engagement will be. Digital marketers, it might be a good idea to focus more on LinkedIn compared to other platforms in the coming year.