WhatsApp Marketing is the practice of using the free messenger app called WhatsApp as an advertising tool.
Did you know that WhatsApp is the largest messaging application? It has 1.5 billion uses globally and small businesses have been using it as part of their marketing and communications solutions.
WhatsApp has SnapChat like functionalities and the Status feature can be used by business to market and communicate with customers even more.
HOW TO USE WHATSAPP MARKETING FOR BUSINESS
In this write up we’ll show you how to use WhatsApp to market your products and services and better engage with your customers.
You can do monthly, weekly or daily giveaways to bring traffic and engagement to your store or website.
The only cost you incur doing giveaways are the promotional products or services you give away since WhatsApp and Status is free.
This lowers the overheads for your marketing.
2. CUSTOMER SERVICES AND CUSTOMER SUPPORT
With WhatsApp Marketing you can offer real time customer services. You can answer to customer questions quickly.
You can even at photos and videos because WhatsApp supports rich media.
Customer support also increases and becomes better. Say you have to demonstrate how your product should be used, you can do that by creating one minute video presentations.
You can also offer live video help to customers to fix something and also provide guidance.
3. DEMO OR LAUNCH PRODUCTS
You can demo your products or services on Status and let your customers know you have new stock.
The customer gets to know that you have a product, what it does, and how to use it.
Status can also be used to launch products and services.
4. TO GET REVIEWS AND RATINGS
With WhatsApp, customers can give you more accurate feedback. You can get your customers to review your products or services.
Give them links or options to reply to a survey.
5. PERSONAL TOUCH
As you continue to grow your WhatsApp group or broadcast list, you can personalize the interaction with your customers using one on one communication.
For small businesses, this is important because you build a direct relationship with your customers and they can message you if they need support or feedback concerning your products or services.
There are several benefits of using WhatsApp as part of your marketing strategy. It’s completely free, you can send various types of content be it text, audio or video, it can be used to send out alerts for important events and many more.
New features are added almost every time WhatsApp to make it more effective and efficient.
Avoid spamming your customers, measure your interactions so that each message you send has value.
It shouldn’t be always about sales. Remember that.
Status makes WhatsApp a more valuable marketing tool for you, so provide valuable engagement about your brand and learn more about what your customers need.
EDITORIAL POLICY: Permission to use quotations from this article, or entire article, is granted subject to full credit of source being given by referencing the direct link of the article on AFROSAGES.com