There’s no denying the fact that Instagram Stories has extended the amount of time people spend on Instagram.
Adding Instagram Stories link can impact massively on how many of your followers convert to paying customers.
In my last article, i told you guys I’d show you how to add links to your Instagram Stories. Here we go.
If your have 10,000+ followers or your account is verified, the “Swipe Up” link or Instagram Stories Link is an incredible tool at your disposal.
This link below drive Instagram traffic to your brand’s website, blog or sales item.
This is an end to “Link In Bio” call to actions. Isn’t this interesting?
So how do you add Instagram Stories Link? Here are the steps below.
1. CLICK ON THE CAMERA ICON TO BEGIN YOUR INSTAGRAM STORY
When you log on to your main Instagram feed, tap on the camera icon located at the upper left corner, right above “Your Story”.
You’ll have the option to take a photo, video or Boomerang from there once you’ve opened the camera icon.
You also have the option to swipe up and access your library to post any picture or video you want.
2. CLICK ON THE CHAIN LINK ICON
The chain link icon will only appear if you have a business profile that had 10,000+ followers or your account is verified.
After tapping on the chain icon, a new window will pop up where you can type in or paste your URL.
Tap on done or click on the green checkmark once you’re done imputing your URL. This is very important.
For those who have KPI’s and want to track the URL, it’s advisable you use bit.ly to track your statistics.
After successfully completing this process, you’ll be taken back to the story you created and the chain icon will now be highlighted.
3. ADD A CALL-TO-ACTION TO YOUR INSTAGRAM STORY LINK
Before you tap on the “add to story” icon, be sure to edit your story to add a call-to-action.
Say you added a clickable link to your story (picture or video), it will be visible on the screen for a second before the next story appears.
So be sure to remind your followers to swipe up for the link. Even though a “see more” sign will appear at the bottom of your story, you still need to direct people to the link.
“Swipe up for more”, “Swipe up to shop”, “See more here” are some of the examples you can use.
Once that’s done, you’re good to go.