Using Instagram Stories is one great and efficient way to reach lot of current and potential customers even if you’re on a limited budget.
By adding these 7 effective Instagram Stories strategy to your digital marketing strategy, it can be a momentous boon to your engagement numbers.
We at AFROSAGES share with you 7 effective Instagram Stories strategy you can use for your online marketing.
1. USE SCHEDULING TOOLS
Later.com is a tool that makes posting on your Instagram feed and stories easier if you’re time constraint.
You can plan your week’s or month’s activities ahead and schedule them down using later.com especially during weekends and holiday seasons.
2. SCHEDULE YOUR STORIES AROUND HASHTAGS
An important part of the social media landscape are hashtags.
Using relevant hashtags that pertain to your business in your stories will make your content be seen by your target audience whiles browsing their favourite hashtags and topics.
3. USE STORIES TO LAUNCH PRODUCTS AND SERVICES
Make use of your Instagram Stories when launching a new product not service. A week to the product launch you can use your Stories to create the needed awareness.
If you have 10,000 plus followers, you can include a link to whatever you want to promote. (I’ll teach you howbto add a link to your Instagram Stories in my next write up)
4. SHARE USER GENERATED CONTENT
People trust content created by their peers. Share content created by your followers as they use your products or services.
This will make your Stories more compelling and this will lead to building trust faster and thus conversions.
This also reduces time spent on creating content on your own.
5. TRACK KPI’S
Instagram Stories allows you to track which of the stories had the highest audience interaction, reach and engagement.
After tracking these KPI’S, this allows you create the right marketing message/s based on real metrics. This saves time and money as well.
6. POST BEHIND THE SCENES STORIES
This strategy is based on the kind of business you run. Let people see the face/s behind the business.
Involve your team if you have any. Show people your store or office. This helps people to connect with you the more and in the process trusting your product or service.
7. CREATE A COMMUNITY
Create a community, create interactions. Make use of the “Polling” function by asking your followers questions and repost the best answers.
Audiences love interaction. Don’t just post content about your company and leave it there.
I hope this write up helps you in drawing up a successful online marketing strategy.
If you have any questions or comments, please do so in the comments section or interact with us on our social media platforms.
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