How to start a Social Media Marketing Strategy for a Small Business? Why do you even need one? Social media has become an important and necessary strategy within the digital marketing space, and your small business with little or no budget surely needs one. One that must find a befitting strategy to enable it for growth and profitability.
Social media helps build brand awareness and also provides a platform to engage with your audience in a common place.
Getting started on a social media marketing strategy will help you think critically about your goals and strategies, how to execute these strategies and how to measure success for your small business.
Answer these Vital Questions about your Small Business before you get started on a Social Media Strategy;
- 1. What do I want my followers to know about my brand?
- 2. What are followers’ pain points?
- 3. What type of content do my followers consume on social?
- 4. What social media platforms do my followers use?
- 5. What kind of results do I want? (Increased social traffic, more followers?)
- 6. How will I measure effectiveness or results? (Engagement metrics or Social traffic to my website?)
Consider High- Quality Content
Post high-quality content which offers value or insight about your business on your social media platforms. Go through previous posts and gauge the value you’re offering your audience. If they’re boring and generic with no calls to action that drive activity, you’re missing out on potential conversions and ROI.
Take your time, go over the posts and edit to make them evergreen, value addictive and optimised for search.
Personalise your Content to feed your Niche
It’s best to start with content that offers value for free. Beyond analytics, ask your audience what they want to see more of. Most social platforms allow you to set up polls and surveys so that your followers can answer questions or vote on a topic. This gives you insight into what they want more of so you can grow your following effectively while keeping your current followers happy and intrigued.
Be Consistent and Nurture the Growth
Being consistent is key to ensuring that your small business becomes a household name in the niche it is operating in. Crushing it in your niche means you are populating your niche with all the high quality content and personalised contents to the taste and needs of the audience.
Nurture the growth based on the above and that is how your small business grows into a big one, one with a defined strategy that enables it for profitability.
Getting a unique social media strategy for your small business is key to ensuring that you have a hold on your audience network and harnessing their potentials for your business’ growSth and profitability.