If you follow us we have extensively taught you everything about TikTok Advertisement 101, how to create a TikTok ad campaign and the kind of ads you can upload on TikTok.
In this write-up, we’ll teach you how to optimize your TikTok Ads.
We encourage you to use these steps to ensure that your TikTok ads are as effective as possible.
HOW TO OPTIMIZE YOUR TIKTOK ADS
Use High-Resolution Pictures – This is the case for every other social media and optimization. Your ad’s visuals will take the entire screen of a user’s phone in brand takeovers and in-feed ads.
So make sure your images are sharp, clear and of the highest quality.
Include A Single Call-To-Action – Again this is the case for every social media ad. You don’t want to confuse your viewers.
Make it very clear and precise what you want them to do next.
Write Concise Ad Descriptions – You have 80 characters to work with on TikTok so when writing your ad description, choose every word very carefully.
Place Key Elements Prominently – Place your key creative elements in the middle of the screen so that they don’t conflict with the ad description at the bottom of the screen.
Experiment – Experiment and play with different elements and ad formats until you find the one that successfully works for your brand.
INFLUENCER MARKETING ON TIKTOK
You can consider using influencer marketing on TikTok. This type of marketing is gaining popularity on the app.
The number of micro-influencers active on TikTok is growing and it’s enticing millennials from Facebook and Twitter.
A micro-influencer is someone who has between 1000 – 100,000 followers on social media.
To hire the services of a micro-influencer, you’ll need to do a little research. Look through the videos on the platform and find a user posting high quality and engaging content that can be relatable to your brand.
Reach out to them and discuss your requirements and terms of payments.
You can use their popularity to increase brand awareness or sales. Brands are collaborating with micro-influencers on TikTok in order to market themselves to a more focused, niche audiences.
The rate at which TikTok is growing us phenomenal. It’s one of the most downloaded social media apps in the world.
We don’t know how long it’s success will continue or it will fade away as Vine did.
What we know is that it can offer a lot to advertisers. Don’t be left behind if your target audiences are on TikTok.
Time is tick-tocking away…. Take a look at what TikTok can offer your brand today.