In our previous article, we briefly introduced you to TikTok Advertisement 101. Today we’ll show you how to create a TikTok ad campaign.
HOW TO CREATE A TIKTOK AD CAMPAIGN
It’s pretty easy to create a TikTok ad campaign. Just go your account dashboard and follow these easy steps;
Click the “Campaign” tab and then click “Create”.
Choose a campaign objective.
Set your Daily or Lifetime budget.
Choose your ad placements and Audience Targeting.
Configure your budget and schedule for your ad group.
Set the pacing for your budget.
Select an optimization goal.
Aren’t the steps so easy even a 14-year-old can do it?
Someone might ask, what kind of ads can I upload to TikTok?
After you’ve created your ad campaign, you’re ready to upload ads to TikTok. This is where creativity comes to play because you need to keep viewers engaged on the platform at all times.
On TikTok Ads, you can choose from different kinds of formats namely Horizontal, Vertical, or Square videos and images.
We believe it’s a good idea to make use of TikTok’s Video Creation Kit when you’re designing your ads.
You get a variety of video and image templates, which you can easily use to customize your existing tools as well as a variety of free background music options.
There are different ad types you can experiment with on TikTok. These include;
Brand Takeovers: These kinds of ads appear immediately a user opens TikTok. It captures the users’ attention. You use this type of and if you want to deliver a strong visual impact for your brand.
In-Feed Ads: These ads are integrated into users “For You” feeds. Users can like, comment, share and follow the video.
Hashtags Challenge: These ads encourage users to share content on the platform on their brand’s behalf. They tap into TikTok’s users’ passion for creation and this can bring a high level of engagement for your brand.
Now that you know how to create a TikTok ad campaign and the kind of ads you upload on TikTok, we hope you put it into practice.
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