I get messages in my DM on a daily basis asking me “Elorm how do I start selling online?”.
How Do I Start Selling Online?
Follow these simple steps;
Do market research.
Finalize products to sell.
Identify your customer base and segment your audience.
Begin research on what platform you’d like to sell on.
Create high-quality product content.
Create a strategy to market to your potential clients.
How To Find Products To Sell:
Research ideas in Google Trends.
Research market data to see if the industry sales are growing.
Find low competition niches within growing industries.
Before you begin to brainstorm the design and experience of an online store or even your online store’s name, you’ll need to choose what products or services to sell.
This decision is a strategy:
Loyalty programs, and
Shipping/Delivery and Fulfillment.
What makes a good product to sell online?
Whether you’re looking to make extra money or you’re trying to declutter your home, selling stuff online is a way to turn your stuff into cash.
There are 5 keys:
Size / weight
How To Choose What To Sell
1. Identify/create products that solve a problem.
2. Find products you and others are passionate about.
3. Find products with branding potential.
4. Hop on trends early.
5. Find products that fulfil guilty pleasures.
6. Identify and serve niche segments.
Your product or service doesn’t necessarily need to be a huge, complicated endeavour — it can be simple, yet exceptionally effective.
Product opportunities exist :
Improved product features
A new market unrealized by your competitors
Unique product positioning and marketing.
Categories of items you can sell online:
Arts and crafts
Baby and kids apparels
Beauty and health
Cell phones and accessories
Laptops & tablets
Clothing and shoes
Games and toys
Body and Haircare products
Food and Drinks
Journal notebooks and personal planners
On-the-go, health-conscious foods
PayPal alternatives for online small businesses include;
Mobile Money (Ghana)
Direct Bank Transfer
The world is full of con artists and other unsavoury people, and it’s important to make sure you’re ahead of the game when it comes to online scammers in the selling and buying marketplace.
Selling stuff online can be daunting, intimidating and sometimes frustrating.
If Something Seems “Off”, Go With Your Gut!
When you’re selling or buying a product or service online and something seems off, it’s probably best to pull out of the deal.
If someone is trying to trick you to some weird payment arrangements other than what is typical, I’d say back out on the deal.
Have a First Come, First Served Rule
Don’t offer to hold items for people that may never show up unless you have a good and valid reason to do so.
Holding on to items puts you at risk for losing out on selling your item.
Always Tell Somebody When You’re Meeting Up with a Potential Buyer (physical delivery)
Leave information about where you’re going, who you’re meeting (leave the contact info you’ve been using to communicate with them), what you’re doing and when you expect to be back.
Don’t Deviate From Normal Payment Options
Most sites have you pay one of a couple of different ways: you can meet in person and accept cash or a cashier’s check, or you can accept a Mobile Money or PayPal payment if you’re shipping an item.
Sell what you can and make money in a legal way.
No go and start selling online!
Also check out these businesses;
1. Think Turbans, Think Le Deedee Collections!
2. Mama’s Special Tom Brown
3. Ganyobi Shito
4. Fruit Kenkey; The Modern “Mashke” with Swag!
5. Herlies Foods; Home Of Quality Honey & Peanut Paste
Are you an SME or a Startup and want your Brand or Business Profile to be featured on AFROSAGES Emerging Business with guaranteed new clientele?
Do hit us up on FACEBOOK, INSTAGRAM AND TWITTER and let’s hook you up.
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