Digital marketing handwriting note with laptop, pencil on notebook.
Small business owners know that digital marketing is a great way for them to market their business. But for them to get the best results, it’s important to understand digital marketing and keep up with the latest digital marketing trends.
Digital Marketing 101
Digital marketing is often considered of as “online marketing,” but it goes far beyond internet marketing. It is marketing that uses digital channels to reach prospective customers.
This includes mobile phone messaging (both SMS and MMS), social media marketing, display advertising, email marketing, search engine marketing and apps.
Business Website – Your website is your “digital home” of your business. The only place you control the narrative. Most importantly, it should be mobile friendly.
Search Engine Optimisation – it’s simply the process of increasing website traffic using the organic (non-paid) search results on search engines. SEO has many moving parts; using the right keywords in your website, your social media presence, good backlinks and many more.
Local Search Engine Optimisation
After optimizing your website for local search, claim your business location on local search directories such as Google My Business.
It is the third most popular digital marketing method. When you want to develop your email marketing messages, think “mobile-first.” Keep emails short.
Social Media Marketing
The number one digital marketing method most businesses use. According to research, 85% of small businesses use it.
This is creating content (blog post, videos, infographics, etc) that you intend to share digitally. The aim is to attract users to view your content.
The name comes from the fact that you only pay when someone clicks on your ad. The most common place for PPC ads is on Google (using Google AdWords).
Marketing automation software can automate many repetitive aspects of your marketing. It can schedule your social media posts, send email newsletters, and more.
You can market to customers using mobile messaging like SMS, WhatsApp, Viber, Messenger or WeChat.
Online Ratings and Reviews
Optimize your listings on review sites the same way you would on Google My Business. Monitor your reviews regularly and respond to negative reviews quickly (and politely).
With digital marketing now in hand, every small business should have these trends in their digital marketing plans.
One-third of all Google searches are presently accounted for in voice search and one-half is anticipated by 2020. Optimize for voice search using keywords and phrases that sound the way people talk.
Google My Business Is More Important Than Ever
The search results for Google make Google My Business listings a priority. As a result, many searchers don’t bother paging below these or clicking through to a website. They get all the info they need from GMB. Think of your GMB result as its own little website and add all the info you can to it.
Use chatbots to engage with prospective customers in various ways, from helping them navigate your website or answering common questions to suggesting additional products or even engaging on social media.
Tell Your Story
Consumers are looking for genuine business interaction. They want to know your story. Be transparent about your business, your staff and your values.
By 2020, video will account for more than 85% of all consumer internet traffic. Videos that show viewers how to do something or solve a problem are popular ways to attract traffic. Creating a YouTube channel is also free and exposes your videos to a wider audience.