There is no such thing as a universal marketing stack. Marketing is a broad term and a set of tech tools that facilitate marketers’ work can be very different.
For example, both social media manager and a marketing analyst work with analytical tools, but the analyst won’t need a social media scheduling tool. Some marketers prepare graphics themselves, others never do that.
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Anyway, here is my personal stack
Social Media: To schedule and post to all social media platforms
HootSuite, Kontentino, Buffer
Proofreading: No one is perfect, and the language isn’t ours!
Content Ideas: At a point in time you’ll need fresh ideas.
Answer The Public, Buzz Sumo, Quora.
Project Management and Communication: For the team to be in sync.
Lead Generation: You cannot be a digital marketer and no generate leads.
Design: Yes, graphic designers will be out of job soon. I said it. Mark it somewhere.
Canva, Unsplash, Pixabay
Rating Systems/Testimonials/Social Proof:
Analytics: Every marketer needs this!
Google Analytics, Diib, SemRush
Link Shortening and Retargeting:
Bitly, Campaign URL Builder, RocketLink
Sales and Customer support:
Cloud Talk, Chatbots(MobileMonkey)
It would be lovely to read about your personal stack; share with us in the comment box below.