Content Marketing That Sells – Content marketing is the gold rush in the 21st century. Startups, companies and even bloggers are getting massive ROIs from their content marketing strategies.
This success is based on developing and implementing an effective content marketing that sells.
AFROSAGES will share with you the types of content to create at every stage of a buyer’s journey.
Content Marketing That Sells
Awareness Stage – at this stage, you have to create content that will help the buyer to solve his/her problem and also get answers.
These include; Articles, Blogposts, Infographics, Podcasts, Videos, Ebooks and Thought Leadership.
Interest Stage – at this stage, you create content that will provide a specific solution for the potential buyer.
Examples are; Presentations, Training Videos, Whitepapers, Solution Pages and Educational Worksheets.
Evaluation Stage – this is a stage where the content you create has to help the buyer decide whether your product is the best solution.
These include; Product Webinars, Samples, Demo Videos, FAQs, Free Trials, Data Sheets, Product Marketing, Buyers Guide, Comparisons and Virtual Classrooms.
Purchase Stage – you have to create content that will show economic value and help the buyer make the actual purchase decisions.
Examples are; Live Demo, Consultation, Estimate, Coupons, Tailored Workshops, ROI Tools, ROI Case Studies and Exclusive Presentations.
What product do you sell? Create these types of content for your product and see the results.
Create content marketing that sells.
Source: Larry Kim