Brand Collabs Manager – Instagram is rolling out a new dashboard that will allow influencers to find brand deals, manage brand deals and automatically share insights with the brands they work with.
This will potentially monumental for the influencer marketing industry.
Brand Collabs Manager
By removing engagement metrics from posts earlier this year, Instagram have made this new Brand Collabs Dashboard even more important. It now becomes the easiest way to work with an influencer and get their insights or engagement stats.
First off, on Brand Collabs Manager – introduced mid last year, Brand Collabs Manager is a database of potential Facebook and Instagram influencers which your business can connect with in order to arrange promotional partnerships.
Initially, Brand Collabs Manager was only open to limited set of creators, but now, Facebook is expanding that access.
In order to qualify as a relevant influencer, and be listed in Brand Collabs Manager, creators will need to:
Have at least 1,000 followers
Have 15,000 engagements on your posts over the last two months OR
Have 180,000 minutes viewed, or 30,000 1-minute views on videos that are 3-minutes or longer within the last two months.
My good friends David Mawuli and Kwame Sarfo would be smiling.
Facebook is also rolling out some new data insights to Creator Studio in order to help publishers and creators better understand how their content is being engaged with, and maximize that interaction.
Facebook is about to become the biggest influencer marketing agency in the world.
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