Best Tips For Building Content Marketing
As you may know already, there are incredible advantages of social content marketing, some of them include increasing in web traffic and gaining customer trust, to only mention a few.
To start off in the right path, clearly define the audience that you are trying to reach.
You have to understand three factors:
– Who your audience is > Before seeking out your audience, you need to identify who them (Age groups that you’re reaching, the values you share, the issues they face)
– Where can they be found> Once you’ve clearly defined your social media persona, it’s time to join the conversation and meet them where they are. Doing this is fairly easy with the help of updated statistics on the most common social networks.
– What content they are expecting > At this stage, you start your crafting fantastic content that will encourage your target audience to engage with your business.
Lots of brainstorming will be involved here, a nice guideline to follow here is to keep a nice balance between created and curated content.
Before you start making assumptions, relay on updated social media statistics and analytics to get accurate data to respond to these questions.
There are a bunch of other sources for you to learn in depth how to create engaging social media content, but these are a few quick steps you can keep in the back of your head to get started!
Good luck, and enjoy the process.
Shared by: Vanessa O. Piccone