If you have not yet found out the potential for social media live video streaming – it’s a good time to get into the action and incorporate it into your online marketing strategy.
Most small business owners inform you, social media and the creation of relationships and brand power can be an important challenge. The additional boost that you need to develop quickly and effectively can take on the best of us with restricted funds for the job.
Live streaming platforms like Facebook Live and Instagram Live are a great way to connect your followers on an on-going basis.
There is no good excuse to prevent using live videos for marketing your company with the ability to reach 1.71 trillion monthly active customers only on Facebook Live.
But it is essential to know how to swim before plunging into the live streaming pool. So many individuals already live in the pool that some inevitably drown while others climb up to the top.
Here are the 8 ways to improve social media live videos;
Make It Perfect In Practice
Camera shyness is the most popular reason why people hesitate to start live video streaming. If you’re looking for engaging live videos, you have to get acquainted and get comfortable speaking to yourself with being in front of a camera.
The only way to do this is by practicing and then practicing. This can happen with a mirror, but I highly recommend that you record and play it back because it can assist you to detect and remedy weaknesses.
Everyone gets a little nervous when looking onto a camera. Fortunately, you start feeling comfortable with enough practice and naturally begin to talk to the camera just as if it wasn’t there even.
Have A Blueprint
Spontaneity is essentially unavoidable when streaming live, but there is no rule that states that you can not prepare in advance accordingly. First, decide what subjects and topics your video wants to cover, and what you wish your audience to do and what actions you want them to take afterward.
Make a short overview of each video so that you know the direction in which you are going and don’t end up waving phrases in the middle of it. Your overview should include call to actions that include visiting your site, subscribing to your site, buying your item, etc. your viewers.
Invest In Some Equipment
You will want two pieces of equipment at the most basic level to improve your live videos:
- A decent microphone
- A sturdy tripod
Your audio quality makes a great difference in streaming live, so be sure to get a good mic. You also want to have a tripod so that your video isn’t shaking anywhere and is steady.
You can also stabilize your videos using your laptop. However, this may not work for everyone, particularly if you want to move around or shoot at various places.
Consider The Lighting And Setting
The quality of your videos is also driven by lighting. When people come into your stream and all you see is a shadowy character in a dimly lighted space, you’ll probably leave as quickly as you arrived.
Try testing various lights and see which one works best. Nature sunlight can be the trick for you most of the moment from a reasonably large window. Lighting should not be a issue for the most portion if you tend to film outward.
Setting your videos is also a very important consideration. Take the time to consider what viewers are looking into in the background of your videos.
ALSO READ – Simple Steps To Increase Facebook Reach
Engage With Your Audience
One of the greatest things about living streaming is that it enables you to interact with your viewers personally.
Here are a few tips for engaging with your audience:
- Be prepared to give some details into your personal life
- Offer something of value (if you’re a chef, for example, teach a recipe live and respond to comments in between)
- Play a game or share a poll with your viewers
- Give a funny reaction to people’s comments
- Master the art of storytelling
Be Yourself In Live Video
Being yourself is so essential to video live. If you don’t have fun and keep yourself true when streaming live, your audience can tell you immediately.
Live video broadcasting means that your personality, its characteristics and idiosyncrasies, is a priority.
When you start your live stream, a good amount of followers will take some time to get to your video.
Ideally, you want to stream for at least 20 minutes. Not only will this enable you to join more followers, but it will also offer you the opportunity to engage your audience efficiently.
Beware Of Video Lag
What’s often overlooked in live video is the lag between you and your audience. Often what you say and hear is not entirely in sync with what your followers hear.
We hope this few tips helps you on your way to live video streaming. Be yourself and enjoy. You can contact AFROSAGES for more information.