For Growth and Profitability!

6 Tips To Build A Strong Foundation For Your New Business

Strong Foundation
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The basic requirement for the success of every business is a strong foundation.

It is important that many of these foundation elements be implemented early from the website and business plan to your online marketing efforts. And if you’re thinking of starting a business or if you’ve recently jumped into the business world, then check out these tips…

5 Tips To Help You Scale Up Your Business Successfully


1. Create A Business Website

When you’re starting out with a new business, you might not have a lot of money to create your website. But it’s still essential for you to have an online presence. We advise you register your business on Google My Business. This is a sure way of shooting two birds with a stone( an online presence with A-Brand and a basic website).

2. Build An Effective Startup Business Plan

One of the first steps for any new business should be creating a solid business plan. This could be on paper or in principle as your guiding principles. Stay focused on achieving the set out milestones.

Strong Foundation
Image credit: Olu Eletu |

3. Build A Customer Focused Content Strategy

Content marketing is an integral part of any company’s marketing plan. However, some companies forget to keep their customers in mind when they create that content. Be customer focused on your creation or curation, bring in the business and the fun fused.

Your business exists to provide solutions and not as a self-gratifying entity – Stay Customer and Innovative Focused! Click To Tweet

4. Connect With Your Target Market Online

Once you have a user and mobile friendly website and perhaps some social media accounts, you need to find ways to actually make connections with potential customers. Engage and interact… do not not get drawn into the “come and buy” frenzy.

5. Build Community In A Changing Social Media World

You must focus on creating a strong sense of community among your target clients if you are going to use Social Media for your business. Be active on your social media pages and groups you belong to. Do not just be interesting but be interested in the conversations and contribute to make a positive impact in the lives of the other participants.

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6. Focus On Relationship Marketing

The relationships you form with customers, online or otherwise, can help you build a business that’s sustainable over the long run. Share in their needs and aspirations and this would be the basis for your next innovative products and services to market.

Wrapping up…

Remember that your business exists to provide solutions and not as a self-gratifying entity or an achievement of self fulfilment to say I also own a business.

Got any additions? Let’s read about it in the comments.

#socialmediaforgrowth #afrosages #socialmediaforprofits

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