social media marketing strategy

5 Trends To Improving Your Social Media Marketing

Here are 5 social media trends you should pay attention to in boosting your marketing strategy and putting your brand on top.

You are likely losing out a huge opportunity to create conversions, build your email list and improve your lead generation. Reasons are that you are not researching current and future social media trends as a way to enhance your marketing strategy. There are about 3.5 billion social media users worldwide and social media is one of the best ways to leverage your business.


Live-streaming video has taken off and worked magic for brands. More and more social platforms are seeing spikes in user engagement and interaction by adopting live-streaming as a way to connect with their followers.

Twitter, Facebook, and Instagram all have live-stream functionality (Periscope, Facebook Live and Instagram Live). It’s the newest way to connect with your audience and increase traffic to your content. Viewers love getting a look behind the scenes of their favorite brands and getting to know more about businesses they could potentially invest in.

Video Marketing On Facebook
High- Quality Content

How you represent your brand/business on your social channels determines your following, engagement rate and revenue. Your social media matters because it’s the gateway for users to find your website and check out more of your content.

Post high-quality content and which offers value or insight on your social media platforms. Go through previous posts and gauge the value you’re offering your audience. If they’re boring and generic with no calls to action that drive activity, you’re missing out on potential conversions and ROI.

Personalized Content

Careful study of your analytics will tell you exactly what your audience wants, what interests them and how you can cater to their needs. Personalizing your content to your target market will get you much further than spewing out generic posts that don’t appeal much to anyone.

It’s best to start with content that offers value for free. Beyond analytics, ask your audience what they want to see more of. Most social platforms allow you to set up polls and surveys so that your followers can answer questions or vote on a topic. This gives you insight into what they want more of so you can grow your following effectively while keeping your current followers happy and intrigued.

Influencer Marketing

It’s time all businesses incorporate influencer marketing into their social media marketing strategies. Research from Twitter found that 49% of its users rely on influencers for product recommendations. This shows the type of impact influencers have on people’s buying decisions.

Using influencers to promote your brand(products/services) is a great way to connect with your audience on a deeper level and show them that their favorite people endorse your business. It boosts your credibility and shows your audience you’re worth their monies.

Monitoring Analytics

If you are running a business and not monitoring your analytics, you are bound to fail. And I know only a few businesses do so. Businesses that aren’t monitoring analytics don’t have a clear understanding of how they can better market to their audience.

Monitoring Marketing Analytics

Different metrics can mean different things between platforms, but for the most part, you can easily differentiate between them.

It’s important to track the following metrics:

·  Engagement: How your followers interact with your content.

·  Reach: The number of unique visitors to your account.

·  Likes: The number of unique likes on a post or account.

·  Impressions: How many times your post has been seen.

Only by monitoring your social media activity will you be able to optimize your marketing strategy so you see a boost in conversions.

Here at we urge you to take a close look at these 5 Trends to Improve your Social Media Experience. Do Share your results with us in the comments section, Like and Follow us on Facebook @afrosages

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