Retaining the existing customer base is difficult and real growth is even more difficult in times of overwhelming competition, an increasing marketplace for businesses, and significant marketing messages that are loud and unclear.
A business’ growth capability consists of four key components. These include Customer Focus, Creative Marketing, Adaptation and Innovation, and your Team.
AFROSAGES will break down these components for you in order to define your customer base and also grow it.
1. CUSTOMER FOCUS –
Build Customer Trust & Relationships
Customers, like to do business with people or brands they know, like and trust. Creating a good image and having a good reputation makes it easy for customers to want to like and trust you.
Engage your customers using social media, email newsletters, SMS etc, build communities, display your brand’s values, deliver on your promises and ultimately build relationships and trust.
Customer-centric is knowing who your customers are, engaging with them regularly to have insights and build relationships.
Meet customer satisfactions and expectations, provide quality services or products, communicate more and go all out on customer service.
2. CREATIVE MARKETING –
Creating marketing messages that are evergreen; that will be heard, remembered, and, most important, talked about, is very difficult in a world where customers have precious little time to listen.
But this is achievable by adding creativity in your marketing messages delivery. It is essential to winning your customers’ choices, and then their loyalty in the long run.
Remember to always adapt new communication skills and consistently refresh your value preposition.
3. ADAPTATION AND INNOVATION –
Technology is changing how we communicate with customers and as a business you should adapt to these changes. Don’t be left behind.
Keep tabs on your key competitors. Competitor analysis is needed because it shows you what your competition is doing right and you can learn from that. Maybe they have spotted a key trend that you have missed.
Collaborate with local businesses and your customers to open up new spaces for you. They can be a serious boost to your bottom line when they’re done right.
4. YOUR TEAM –
Your team is your business so in building a successful team, it is about more than finding a group of people with the right mix of professional skills.
It takes great leadership to build great teams. As a business leader must have an eye to spot a talent that can help your business. Team building requires the management of egos so as a leader you must be strong to make the difficult decisions and establish standards of performance.
You are also a mentor, a coach and a motivator. Leaders are only as successful as their teams and the great ones know that with the right team dynamics, decisions and diverse personalities, everyone wins in the end.
We hope this article will help you increase your customer base. Any question or suggestion is welcomed in the comment section.