SEO simply stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.
All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine algorithms considers most relevant to users.
What’s the best tool to find keywords for search engine optimization purposes? Here are the tools I recommended and reasons why.
This tool allows you to find suggestions for related keywords. Keywords are important for bidding on pay-per-click ads. But I also use them in writing search-engine-friendly pages on this site and in my articles. The hardest part though is thinking up good keywords. That’s where a tool like this comes in handy. It will suggest related keywords and show you how many estimated daily searches appear in Google, Yahoo, and MSN for each suggestion.
This tool is an add-on that you install with the Firefox browser. Then whenever you perform a search in Google or Yahoo using Firefox, it overlays a variety of useful data right on the search results. Looking at a Google search result page you can click little links to view the number of Yahoo links, who the domain is registered to, and other valuable data right on the page.
Rank Checker Search Engine Optimization
This is another add-on to the Firefox browser. With Rank Checker you can instantly track your ranking at the main three search engines (Google, Yahoo and MSN Live) for any given keyword. This helps you see how well your site ranks for the keywords you discover using the Keyword Suggestion Tool. You can also save your rankings in a file on your computer so that you can see if your rankings go up or down over time.
There are lots of other tools, free and paid, available on the Web. But these 3 are so comprehensive that they give me most of the search intelligence I need, aside from traffic analytics which I also use (Google Analytics, Statcounter and Sitemeter).
What SEO tool do you use for your business? Share your thoughts with us in the comment box below or get interactive with us in the chat box on this page.