There are a lot of free ways to supplement your paid advertising efforts. By integrating free advertising tactics into your marketing strategy, some non-essential expenses can be eliminated.
We suggest some of these methods regardless of your marketing budget.
How to Get Free Advertising
1. Use Google My Business To Optimize For Local Search
Google My Business enables companies to manage their presence on Google Search and Google Maps to bolster your rankings in local search results.
High rankings on local search indicates that you are a legitimate business. If you rank high in local search, more consumers will choose your business over a competitor’s.
2. Try Yext
The more places your business is listed online, the better your chances of showing up in search results. This is no rocket science and it’s easier it is for potential customers to find you.
To ensure great local SEO, the details of your listings on every website and online directory need to match up.
For instance, if your website lists your company’s new phone number, but LinkedIn lists your old one, this inconsistency could hurt your SEO.
Yext simply scans the web to find every place your business is listed, so you can tweak your listings to guarantee accuracy.
3. Write Guest Posts For Other Blogs
Guest posting for a few well-established blogs has many advantages. You can benefit from connecting to that blog’s audience.
Guest posting on a popular blog allows you access to an established audience and high domain authority, this practice can sometimes be more beneficial than posting to your own blog.
You can link back to your own website from your article, giving you an inbound link that boosts your domain authority and can increase your own website’s ranking in search engines.
4. Answer Quora Questions
Some of Quora’s active contributors receive more than 30,000 monthly views. So writing content for Quora can expose your business to a large audience.
READ ALSO – Posting On Google My Business – How Frequently?
Your business can answer direct questions from prospective customers. This lets you interact with high-quality potential leads.
5. Publish Content on LinkedIn.
LinkedIn is a platform to connect with professionals, which is why it’s also a great place to share business-related content. LinkedIn’s blogging platform lets you demonstrate your expertise within your industry.
You get free promotion when your connections like and share your posts.
6. Promote Your Website On Your Email Signature
It’s a shame if you aren’t taking advantage of the promotional potential of your email signature. Your email signature can also be unexpected property to promote a sale, contest, event, or even a new blog post.
Add a link to your business’ website on your Facebook, Twitter, and Instagram profiles, as well.
7. Send Email Newsletters
An email newsletter is a useful way to promote content, share business-related news, and build deeper relationships with both potential and existing customers. There are plenty of free tools out there that assist you in designing, sending, and optimizing your newsletter.
8. Do A Free Product Giveaway or Contest
A product giveaway or contest is an easy way to incentivize new viewers/customers to check out and subscribe to your social media channels or website.
Plus, handing out inexpensive branded products like t-shirts or mugs is a good way to spread your brand name. Word of mouth is alive and well and a little swag can go a long way.
9. Put up Brochures or Flyers
Putting up brochures or flyers in local libraries, coffee shops, and businesses is a unique way to market to offline locations where people spend a good deal of their time.
10. Create YouTube Videos
Creating engaging and informative YouTube videos is one of the most efficient ways to sell your brand. If done right, your YouTube videos will entertain viewers enough to seek out your website.
YouTube has more than a billion active users, which accounts for almost one-third of everyone on the internet. So just imagine.
11. Post on Social Media
Social media is crucial to most marketing strategies. Choose the platforms that best suit your audience. Then, post links, photos, videos, or text posts about your company, product launches, or any other occurrence that you’d like to promote.
Facebook, Twitter, and LinkedIn are a suitable place to start for most businesses. They all offer a way to share video, text, photo, and link-based posts and have large user bases.
12. Encourage Happy Customers To Give Online Reviews
Word of mouth is still one of the best ways to market your product. Consumers trust the opinions of other consumers, especially when there are many great testimonies.
If you have happy customers, encourage them to write a review about their experience on popular review platforms like Google My Business and Facebook.
If you want great reviews on Facebook, be sure to create a Facebook Business page if you don’t have one already.